If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling

Relevant and enlightening for film buffs and filmmakers alike, this unique book is already generating buzz among top Hollywood filmmakers. Color can be an incredibly powerful tool for filmmakers, yet many don't know how to maximize the effect it has on audiences: it can influence how audiences feel, act, and react and be used to further plot, character, and scene development. If it's Purple is based on Patti Bellantoni's groundbreaking color seminar at the American Film Institute, in which she teaches how to stop analyzing and thinking about color and start feeling it instead. Full-color film stills and gorgeous illustrations make this book as appealing to look at as it is to read. Conversations with the author's colleagues--including award-winning filmmakers Henry Bumstead (Unforgiven), Wynn Thomas (Malcolm X), Roger Deakins (The Shawshank Redemption), and Edward Lachman (Far From Heaven)--reveal how color can be used to communicate what is